Created for Every
Version of You

Peeks Cosmetics was created to celebrate beauty without limits. From soft everyday glam to bold statement looks, our products are designed to help you express every version of yourself—with confidence, creativity, and color.

About

Peeks Cosmetics products, creative notes and brand materials

Peeks Cosmetics was born from resilience, ambition, and a simple belief:

Beauty should never be
limited to one definition.

Founder Latasha McRae dreamed of becoming an entrepreneur long before Peeks ever existed. Raised in New Jersey, she pursued her passion for creativity by studying Film and Video Production at Full Sail University, believing that one day she would build something of her own.

But life had other plans.

Latasha McRae, founder of Peeks Cosmetics

When Everything Changed

In 2003, shortly after earning her degree, Latasha faced a life-threatening illness that left her in a coma for three weeks.

Recovery wasn’t immediate.

It took nearly two years to regain her speech, rebuild her physical strength, and return to everyday life.

Rather than allowing that experience to define her, she chose to let it transform her.

With renewed determination, Latasha returned to school and earned her Bachelor of Science in Business Management from the University of Phoenix in 2007—one step closer to the dream she refused to give up.

As the first entrepreneur in her family, Latasha wanted to build more than a beauty brand.

She wanted to create a brand that inspires confidence.

The name Peeks represents lifting people higher—helping them feel as beautiful on the outside as they already are on the inside.

That philosophy continues to shape every collection we create.

At Peeks Cosmetics, we believe beauty is personal.

Some days call for soft glam.

Others call for bold expression.

Whether you’re reaching for a glossy lip, a vibrant liquid lipstick, shimmering nails, or richly pigmented eyeshadow, every product is designed to help you express who you are in that moment.

Because confidence isn’t about fitting into one look.

It’s about embracing every version of yourself.

With love, ♥
Latasha McRae
Founder, Peeks Cosmetics

Why
Peeks?

More Than a Name.

Peeks represents growth, confidence, and transformation.

As the first entrepreneur in her family, Latasha wanted to create something that would inspire people to embrace every version of themselves.

Peeks is a reminder that beauty has the power to elevate—not only how you look, but how you feel.

Peeks Cosmetics beauty products and accessories
Peeks Cosmetics creative workspace and products

What We
Believe

Instead of features:

  • Self-expression
  • Confidence
  • Creativity
  • Inclusivity
Beauty has many personalities

Ready to find your
signature look?

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